Research from Kelly Goldsmith, Associate Professor of Marketing, shows that people are more likely to make a small, routine donation to a cause if they’re told it will be anonymous
Research from Erick Mas, postdoctoral scholar, shows that neat gift wrapping sets high expectations that are hard for the gift to meet
Posavac is the E. Bronson Ingram Professor of Marketing at the Owen School. The study, “Adult Separation Anxiety Disorder Symptomology as a Risk Factor for Thin-Ideal Internalization: the Role of Self-Concept Clarity,” conducted with clinical psychologist Heidi Posavac, recently was published in the journal Psychological Reports. Thin-ideal internalization has been linked to numerous distressing and […]
The assistant professor of marketing is researching debit card designs, sneaky celebrity-brand partnerships, and putting photos of people on desserts
Research from Kelly Haws, Anne Marie and Thomas B. Walker, Jr. Professor of Marketing, explores why we tend to copy our friends’ choices in some domains but not in others
Research from Steven Posavac, E. Bronson Ingram Professor in Marketing, and Nicolas Bollen, Frank K. Houston Professor in Finance, explore why investors cab become overly attached to a particular stock or mutual fund
The assistant professor of management looks at the intersection of these issues in organizations
The Professor of Marketing focuses on consumer decision making within the context of food
New research from Professor of Marketing Kelly Haws explores our tendency to overeat when we only have a little bit of food left over
More narrative TripAdvisor reviews that tell a story are more persuasive and engaging than those that do not
New study from Kelly Haws to appear in the Journal of Consumer Research
New study from Kelly Haws to appear in Management Science
Male graduate business students recommend riskier asset allocations on average than their female counterparts, whereas male and female professional wealth managers recommend the same asset allocations, according to new research from Nicolas Bollen, Frank K. Houston Professor of Finance, and Steven Posavac, E. Bronson Ingram Professor in Marketing, of Vanderbilt’s Owen Graduate School of Management. […]
New Research from Kelly Goldsmith identifies a relationship between immoral behavior, scarcity, and the “maximizing mindset”
