Sruthi Thatchenkery addresses the complexity of competition and innovation in platform ecosystems with new research
Kelly Goldsmith partners with Daily Crunch Head of Marketing and Brand Strategy, M’Kenzie Steel (MBA’21), to study the company’s resilient marketing
Liquid Death has enjoyed remarkable success throughout its short life. Founded in 2017 by Netflix veteran and punk rock/metal musician Mike Cessario, the canned water company can be found in over 29,000 stores throughout the U.S. It has raised millions in venture capital funding and secured lucrative partnerships with companies like Live Nation Entertainment. Much […]
New research from Professor Jessica Kennedy explores the relationship between deception in negotiations and negotiators’ satisfaction with their deals
Vanderbilt Consumer Behavior Expert explains cringe, its implications on brands, and ways brands can avoid ‘cringeworthy’ campaigns
Kelly Goldsmith, a Consumer Behavior Expert out of Vanderbilt Business, offers 3 tips to help shoppers save money as retailers bring on the bargains this holiday season
Steve Hoeffler explores ways that marketers may combat negative associations of automated products
New Vanderbilt Research identifies buying preferences and clinical consumer psychology for consumers with Histrionic Personality Disorder.
New research finds that subordinate men, not high power men, are more likely to engage in sexually harassing behaviors
Vanderbilt Consumer Behavior Expert proposes new area of research at the intersection of clinical psychology and marketing
New research from Vanderbilt Business explores the relationship between NFT market growth and media coverage
New Vanderbilt research explores the economic effects of pandemic-related migration patterns on municipal bonds
New research from Vanderbilt Business identifies ways that managers can set up autistic employees for success
New research from Vanderbilt Business explores the accuracy and regulation of human capital disclosure
The top stories from the past year feature employment reports, new research, and in-person events
