Master of Marketing
LEARN THROUGH IMMERSION

Experiential Learning Requirement

An internship or project is one of our experiential learning options, which is a requirement for the Vanderbilt Master of Marketing degree. The purpose of the requirement is for students to have the opportunity to explore career paths firsthand, to put into practice what they have learned from their coursework, as well as to strengthen their candidacy for post-graduation roles.

Marketing Practicum

During this course, students will develop a marketing strategy for a particular company product or brand. Students will access feedback from the client company, prioritize and develop recommendations, and further develop links between their proposed strategies and implementation plans. Students will also focus on the development of both oral and written presentation skills.

Directed Study Immersion

The Directed Study: Filling the Marketing Toolbox course allows students to focus on developing the specific skills that they will need to excel in the jobs they will take after graduation, and to develop their resumes. Students may choose to hone their skills within the context of an internship, or to define the parameters of an independent study that will help them differentiate themselves in the labor market.